Category: I-design

User experience (UX) relates to how a person feels when interacting with a digital system. With the integration of technology in our everyday lives, this branch of human-computer interaction has boomed. User experience is now at the heart of every app, new voice assistant and fitness band one uses. This column is dedicated to exploring the design aspect of UX which borrows principles from cognitive sciences. We will be looking at how certain social media platforms have used these principles to create addictive app features and intuitive design elements that have now become a staple in our lives.


TikTok UX

Love it or hate it, TikTok has been a major influence on all of us, especially during the Covid-19 lockdowns. TikTok’s app design is structured with precise biting cuts to unlock any mechanism for restraint and discipline in the mind. This is what makes the app so addictive to use. Let us explore how and why it’s so addictive.

By Isha Induchudan
March 12, 2021
6min Read

Instagram UX

Facebook’s golden child, Instagram, is easily the one the most popular social media platforms amongst GenZ. While more individuals aged 18-29 own a Facebook account in comparison to Instagram (86% vs 67%) the average time spent by a user on Instagram is almost double than the time they spend on Facebook. To understand what makes this picture and video sharing platform so popular, let’s study cognitive biases implemented in their design and app features.

By Isha Induchudan
February 9, 2021
5min Read