Written by Stambekova Aida The past couple of years have been big for K-pop, albeit only on paper. The boom caused by BTS and Blackpink at the end of the 2010’s spread to smaller groups, K-dramas, and animated movies. HYBE, the industry’s giant, started a rapid global expansion, introducing to us international groups – the… Continue reading The fast fashion of music: how K-pop sells authenticity (or fails to do so)