Once a dominant and oversaturated trend in early 2000s fashion, boho chic seemed to have faded into the background, overshadowed by the sleek minimalism of “quiet luxury” and the “clean girl aesthetic.” But fashion operates in cycles, and as Chemena Kamali—Chloé’s new creative director—puts it, “I think there’s this longing for undone-ness and freedom and softness and movement, and when you look at history, it’s rooted in the ’70s, when people wanted to free themselves from conventions and traditional lifestyles and sexuality.” Perhaps, after years of structured silhouettes and muted palettes, it’s time for boho to rise again.
Inspired by the nomadic lifestyle and the word “bohemién”, boho came in during the 70s with flared trousers, crochet vests, beads and headwraps worn by Jane Birkin and then everyone who considered themselves hippies.
The style evolved over the years, bringing in the rock essence with Kate Moss and finally in the early 2000s with colors and ruffles.
The early 2000s saw Mary-Kate and Ashley Olsen define the modern boho aesthetic with layered maxi skirts, oversized sunglasses, slouchy bags, and signature flowy shirts. Who could forget their 2004 Met Gala looks or their effortlessly chic after-party ensembles?
Runways mirrored this carefree spirit—Saint Laurent’s Spring/Summer 2004 collection brought rock-and-roll edge to bohemian dressing, while Gucci Fall 2006 featured velvet, embroidery, and rich textures that embodied the era’s maximalist charm.
Now, Chloé Spring 2024 brings boho back with a refined, ethereal touch, echoing its own 2004 collection that cemented the trend’s first revival. Iconic pieces like Zadig & Voltaire’s slouchy bags, Isabel Marant’s fringe boots, and airy peasant blouses are making their way back into our wardrobes. Maybe we’ve had enough of polish and perfection—boho chic is back for good, ready to bring back movement, expression, and a bit of beautiful chaos.
