Category: Uncategorized

“Museums of the future” is a column that wants to bring together all those ideas, technologies, and strategies that may be necessary for the cultural field of the future to create the best physical and digital platforms able to attract, engage and inform the public about culture.

Communication has changed. That has been said many times. Let’s think about financial markets, these models are founded on information, the faster they can get information the more efficient they could be. Prices and rates are constantly changing because of the flow of new information, which may influence future forecasts about businesses, investments, or countries. Throughout history, many great people, such as Presidents, or CEOs had influenced markets with their statements, reported through traditional media. As gatekeepers, the purpose of media is to drive information to enhance the comprehension of these declarations.

Facebook’s golden child, Instagram, is easily the one the most popular social media platforms amongst GenZ. While more individuals aged 18-29 own a Facebook account in comparison to Instagram (86% vs 67%) the average time spent by a user on Instagram is almost double than the time they spend on Facebook. To understand what makes this picture and video sharing platform so popular, let’s study cognitive biases implemented in their design and app features.