Once just a desert music festival in Indio, California, Coachella has evolved into much more than a celebration of sound—it’s become a fashion phenomenon, a cultural stage where style statements take the enter stage as much as the performers. Every April, the Empire Polo Club transforms into a runway of its own, where influencers, celebrities, and free-spirited attendees redefine what festival fashion looks like. This year’s edition, Coachella 2025, reaffirmed its reputation as a trend incubator—blending nostalgic boho roots with modern flair.
This year’s lineup didn’t disappoint—headliners included Travis Scott, Charli XCX, Lady Gaga, and Post Malone with surprise guests such as Lorde, Troye Sivan, Billie Eilish, Brian May, and Bernie Sanders. But beyond the music, all eyes were on fashion. Social media exploded with images from the desert: crochet two-pieces, fringed vests, denim-on-denim looks, sheer everything, and an unmistakable touch of Y2K glam
New fashion muses emerged, with artists like Addison Rae and models like Alex Consani and Gabbriette setting the tone. Gone are the days of flower crowns and faux tribal accessories—Coachella 2025 is all about curated chaos: effortless but intentional, nostalgic but fresh.
The connection between Coachella and boho chic runs deep. The festival’s rise in the early 2010s paralleled the mainstreaming of bohemian fashion, thanks in part to style icons like Vanessa Hudgens, who practically reigned as the Queen of Coachella with her iconic gypsy-meets-glam looks. Crochet bralettes, flared pants, suede jackets, and layers of jewelry became the unofficial uniform of the event.
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Vanessa Hudgens at Coachella 2012
Fast forward to 2025, and those same elements are being reinterpreted for a new generation. The look is more gender-fluid, more environmentally conscious, and often thrifted. It’s not about buying a new wardrobe—it’s about expressing your identity. And in that sense, fashion at Coachella is more than clothing—it’s performance art.
Luxury brands have also taken note. REVOLVE hosted its signature off-site event, the REVOLVE Festival, featuring immersive environments and exclusive performances. Meanwhile, smaller brands like Mirror Palais and Rat & Boa earned viral status for their delicate, skin-baring dresses perfect for the sun-soaked, windswept setting. We can’t forget about the private party hosted by Charli XCX with Guess -the brand- while blasting her massive hit “Guess” for her exceptional guests, very suiting if you ask us.
The festival also gives rise to countless microtrends. In 2025, “desert mermaid” took hold—think netted skirts, shell jewelry, and iridescent makeup. Meanwhile, the ‘western revival’ made its mark too, with cowboy boots and leather fringes making a strong return. It’s an aesthetic cocktail that’s uniquely Coachella: part nostalgic Americana, part cyber fairycore, part pure chaos.
But beyond the glitter and the spectacle, there’s a deeper story in Coachella fashion. Like boho chic, it’s about liberation—freedom of movement, of expression, of self. It’s no coincidence that the festival looks lean into breezy silhouettes and earthy tones. Just like the original bohemians of the 19th century or the hippies of the ‘70s used fashion as a form of rebellion, so too do today’s festivalgoers.
In a world of curated feeds and digital fatigue, Coachella offers a place to disconnect—and simultaneously, to project. It’s a paradox: raw and wild, but carefully styled; spontaneous, yet trending within seconds. Fashion at Coachella isn’t just about looking good—it’s about being seen. Being felt. Making a statement.
As Coachella wraps up for another year, one thing is clear: its role in the fashion ecosystem only grows stronger. It’s not just an annual event—it’s a mood board, a marketplace, and a movement.
Whether you’re dancing in the desert or scrolling from your couch, the fashion of Coachella continues to inspire. It’s not about copying looks, –it’s about capturing a feeling. One of freedom, creativity, and yes – beautiful chaos.